ROI hero

Building ROI with swag

The right co-branded merch can outperform many traditional advertising channels according to the 2025 ASI Global Ad Impressions Study. But impressions only matter if people actually keep and use the item. Think about the last piece of promotional merch you received. Did it earn a spot in your daily life, or did it end up in the donation pile? We've found that products with staying power usually have a few things in common.

Is it useful?

The best promotional products solve real problems. A simple multitool from a local construction company has stayed in my kitchen drawer for eight years, and when we needed project bids, they were the first company that came to mind. Products that become part of someone's everyday routine continue working long after the initial gift.

Is it worth keeping?

People naturally hold onto things they value. That's why we're big believers in buying up and buying less. One exceptional item often creates more impact than several average ones. Great merchandise isn't measured by how many units you distribute. It's measured by how many people are still using them a year later.

Match your branding to the product

Not every item should be branded the same way. Premium brands like Timbuk2, Patagonia, and Saranoni usually benefit from subtle decoration. Small logos and understated branding preserve the retail feel that makes people want to use them.
Stio Kotis
A great example of subtle co-branding that complements the retail aesthetic, making the logo feel like it has always been part of the original design. We selected Stio for our team because it’s a high-value brand, and positioned the Kotis logo higher on the piece to ensure visibility during video calls. Every detail was intentional and based on how the team would use these items - decisions that ultimately support long-term wear and relevance.
Nomadix Towel Kotis
For this completely custom towel created in collaboration with Nomadix, we leaned into a sunset stripes aesthetic, incorporating our primary and secondary brand colors and a subtle logo placement in the lower corner.
See what our CEO has to say about a memorable Nomadix towel he received- a perfect example of how thoughtful design creates lasting impressions.

The bottom line

Swag works best when it's treated less like a giveaway and more like an investment. When an item is useful, thoughtfully designed, and branded appropriately, it becomes something people keep, use, and remember.

Looking for products with staying power?

Browse our curated catalog to discover merchandise designed to be kept, used, and remembered long after the first impression.